ALL MANKIND Join the book waiting list ↗
A forthcoming book by Warrick Selzer
Move beyond
the honey jar.
You know how to keep bees. Or, now you want to explore how to build a business around them — with seven connected opportunities and a clear focus on profit, cash flow and what you take home.
Join the book waiting list ↗Free to join. Book updates and launch news. No purchase required.
Copyright © 2026. All rights reserved worldwide.
Seven opportunitiesOne connected business perspective
20+ yearsOf the author’s beekeeping experience
South Africa firstCommercial context that starts here
The question behind the book
Busy with bees.
But is it paying?
More hives, more sales and a fuller diary can look like progress. The useful question is what remains after the costs, the time and the money tied up in the business.
Beyond the Honey Jar explores how to evaluate seven beekeeping enterprises, choose combinations that fit your capacity, and build paying customer relationships.
For the Newbee considering a first business, the hobbyist building a second income, and the established operator reviewing what is worth doing next.
Inside the framework
Seven ways to look
at your bee business.
Each opportunity has its own customers, costs, skills and risks. The aim is to choose the right fit and understand the connections.
Honey & value-added honey products
Understand the product, the customer and the margin beyond the jar.
Crop pollination services
Evaluate the contract, the logistics and the cost of colony recovery.
Beehive fences & conservation
Explore specialist projects, partnerships and ongoing maintenance.
Bee removal & relocation
Price a skilled service with time, safety and aftercare in view.
Beekeeping training & workshops
Consider how experience becomes useful education and a viable offer.
Hive by-products & manufacturing
Look at wax, processing and products through their real production costs.
Queens, nucs & colony sales
Understand biological stock, production capacity and customer expectations.
About the author
From years in bees
to the business of bees.
Warrick Selzer is a beekeeper, trainer and founder of Bee Ware, with more than 20 years’ experience across Africa and the UK. This book draws on his experience of operating, teaching and connecting beekeeping enterprises, with a practical question at its centre: does this work make commercial sense?
Be part of the journey
Interested in the book?
Put your name down.
Join the waiting list for occasional updates as Beyond the Honey Jar develops and an email when it is ready to launch.
- Follow the book’s progress.
- Hear when launch details are confirmed.
- Help signal demand for a practical bee business book.
Join the book waiting list
Before you join.
Is this a pre-order?
No. Joining the waiting list is free and does not reserve or purchase a copy. It lets us know you are interested and gives us permission to email you about the book.
When will the book be available?
The book is in development. A launch date and price have not yet been announced. Waiting-list subscribers will hear when those details are confirmed.
Is it only for commercial beekeepers?
It is being written for people exploring a first bee business, hobbyists developing an income and established operators evaluating their next step. The initial edition uses South African commercial context.
Do I need to run all seven businesses?
No. The framework is about evaluating opportunities and choosing suitable connections. What fits depends on your skills, capacity, customers and costs.